Program Introduction
The Sport, Event, and Hospitality Management Bachelor of Business Administration (BBA) program at George Washington University (GWU) provides students with comprehensive knowledge and practical skills needed for business operations and management in the sports industry, event management, and hospitality fields. The program combines core business principles with specialized knowledge in sports marketing, event planning, hospitality operations, and facility management, preparing students for successful careers in these diverse industry sectors. Leveraging its strategic location in Washington D.C., the program offers students real industry experience and networking opportunities through collaborations with professional sports teams, major event companies, hotel chains, and tourism organizations. Students learn to apply theoretical knowledge in practical settings through internships, industry projects, site visits, and guest lectures.
- Language of InstructionEnglish
- Program Length48 months
- Teaching MethodsOffline
- Business Core Courses: Accounting, Finance, Marketing Principles, Management Information Systems, Organizational Behavior, Business Statistics, Business Ethics - Sports Management Courses: Sports Marketing, Sports Finance, Sports Law and Contracts, Sports Media and Sponsorship, Sports Facility Management - Event Management Courses: Event Planning and Design, Event Marketing, Event Risk Management, Special Event Production, Event Budgeting - Hospitality Courses: Hospitality Operations Management, Tourism Marketing, Hotel Revenue Management, Customer Service Management, Food Service Operations - Leadership and Management Skills: Communication Skills, Team Management, Conflict Resolution, Negotiation Skills, Project Management, Decision Making - Practical Experience: Industry Internships, Field Trips, Case Studies, Guest Lectures, Industry Conferences - Comprehensive Projects: Capstone Experience, Business Plan Development, Real Industry Problem-Solving Projects - Elective Specializations: Sports Analytics, eSports Management, Collegiate Athletics, International Hospitality, Luxury Event Planning
Sports Event Manager
$45,000 ~ $60,000
Sports Marketing Coordinator
$45,000 ~ $58,000
Hospitality Operations Coordinator
$42,000 ~ $55,000
| Intakes | Application Deadlines |
|---|---|
| 2025 Fall | 2025-01-05 |
| 2026 Spring | TBD |
Admission Requirement
- GPANo Min Score
- SAT / ACTNo Min Score
80
6.5
- Online ApplicationRequired
- Official TranscriptRequired
- 2 Letters of RecommendationRequired
High school counselor & academic teacher
- IB / APOptional
- Writing SupplementOptional
Optional
- SAT or ACTOptional
- Certified English Test Score ReportRequired
- Resume Optional
List of Activities, Recommended
Fees and Funding
$69,880/Year
$10,400/Year
$80